Suicide Girls shows how online communities can monetize by thinking small

If you don’t know George Parker, you should.  Creative consultant, 30-year advertising industry veteran — he’s known for his no-holds-barred opinions and perspectives.  He writes a blog — Adscam/The Horror — and is a popular guest on various marketing podcasts thanks to his bitting, comic commentary.  He’s a bit too hard-edged for my taste and [...]

Get Satisfaction’s Company-Customer Pact augurs a new age in customer relations

Get Satisfaction is an online community that provides a place for consumers to come together and share information, tips and advice about companies, products and services.  They can comment, rant, rave, ask and answer questions, suggest ideas and even have conversations with employees of companies that are sufficiently web 2.0-savvy to recognize the benefits of [...]

Dell Outlet sales through Twitter are a bigger deal than I thought

A few weeks back I wrote a blog post questioning the significance of $3 million in Dell Outlet sales attributed to Twitter (Twitter has made money for Dell Outlet — is it just a big yawn?).  After all, $3 million is just a drop in the bucket of Dell’s total turnover.
On a recent episode of [...]

Twitter feels more and more like just another media channel

There’s a lot of online buzz lately about teens not using Twitter.  And there’s quantitative data to back it up.  In a recent report, Nielsen provides data showing that 25-54 year old’s represent the biggest age segment of Twitter users. What’s more, it’s this segment that has fueled Twitter’s astronomical growth in recent months.  In [...]