I just checked out Blippy, which, if you’re a cynic, you might just think of as place for a new consumer segment — the shopping exhibitionist — to indulge a perverse desire to show the whole world every purchase they make.
When you register a credit card on Blippy, your purchases show up on the Blippy feed. It looks a lot like a Twitter feed except the only thing it says is “So and so” (that means you) spent “so much” at “such and such a place.” It also shows a list of what you bought. You can imagine what kind of trouble that could get you into. But like most social media sites, you can limit who sees and who doesn’t see that you just spend $180 at the Filene’s basement designer wedding gown sale, even though you’re a guy.
I don’t quite know what to make of Blippy. But it has some cool functions. You can follow and be followed, so there could be value in keeping tabs on people who make frequent purchases in the same categories you do. You can click on people to see a record of their purchases. Or you can click on a location to see a list of everyone on Blippy who bought someting there. You can also comment on purchases, which might include tips on where the person might get the product for less the next time, or make suggestions of related goods that might interest the buyer.
Apparently there’s no revenue model yet, but one can imagine that the data collected here could be a gold mine for retailers to connect with their most loyal and valuable customers. Check out this New York Times article for more information. I learned a new term there. It’s called passive sharing. That’s what Blippy does because your posts are automatically uploaded every time you buy something with the designated credit card.
If you’re not careful, that really could get you into trouble!!!