digiday SAMMY Awards — a new award show for the best in social media

This will be a short one — pressed for time this week needing to get extra work done before an upcoming vacation.

But just wanted to alert you to the digiday SAMMY Awards, a new award show that recognizes the best efforts in social media and marketing. (Not to be confused with the Scholar Athlete Milk Mustache of the Year Awards.)

Among the judges are such notables as Scott Monty of Ford and Paul Beck from Ogilvy Worldwide.  Awards are handed out in 12 categories, among them Best Engagement Campaign, Best Social Community and Best Viral Video.  There’s also an award for Best in Show, which sounds a bit peculiar, as I only know that classification from dog shows.

This is the inaugural year of the competition and a gala event will be held to recognize the winners on September 17th at The W Hotel in New York City.  You can find a list of the nominees and winners here.  Unfortunately, there are no links or profiles of the campaigns.  Perhaps something will be prepared for the gala which will then go online.  Hope so.

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