I’m Steve Rothman, an advertising guy, with over 20 years in the business. I began my career in New York City in the mid-80’s, moved to Frankfurt, Germany, in 1989, and have lived here ever since. (Don’t ask why — that alone could fill a blog.) I’ve been with Saatchi & Saatchi, Frankfurt, for over 10 years. Right now I’m a global planning director on P&G business. I have a passion for new media, social media, web 2.0 — whatever your preferred label for the way people are using the web to connect, share and empower each other on the things they care about. And that includes the products and services they buy. For me, there has never been a more exciting time to be in marketing and communications. All the “best practices” that we held sacred for decades are being tossed overboard by a new “consumer” who has a voice and the tools to make that voice heard like never before. Isn’t it cool? As you can see, I’ve already climbed on to my soapbox! But don’t let me do all the talking. Feel free to climb on your soapbox and leave a comment. I hope to hear as much from you as you hear from me.
P.S. The opinions expressed on this blog do not necessarily represent the opinions of my employer.