I’m a case study junky. Whenever I have a recommendation for clients, I instinctively try to find pertinent case studies that can support my proposal. They aren’t a magic bullet. Clients can always find reasons to say, “Well, that doesn’t apply to us for reasons A, B, and C,” especially if my proposal takes them outside their comfort zone, as social media sometimes does.
That’s why I was happy to learn of CaseStudiesOnline, created by Tod Maffin. You can search and find links to social media case studies sorted by demographics, industry, organization and tactics (i.e. social media tools used). Tod also invites users to add their own cases studies, which means this resource is likely to grow in relevance and usefulness over time.
I would love to see a function that allows users to rate the case studies for usefulness. For these and other suggestions (from you perhaps) Tod provides a feedback link.
Here’s a short introductory video: