Jason Sadler rents out his torso as a billboard. At his web site I Wear Your Shirt, companies, organizations or just regular folks like you and I can hire him to wear a T-shirt sporting our brand. Jason wears the shirt for a day in Jacksonville, Florida, where he lives. He uploads videos to YouTube, posts and chats to his community on Twitter and Facebook, and hosts a daily chat about the shirt and the sponsor at UStream.tv. His videos are like those long-length knife set commercials you see on late night television, only much more fun and not so blatantly about making the sale. Sometimes his audience can win prizes when they leave their own posts mentioning the brand, helping the name to spread.
His pricing model is as simple as it is serendipitous. Two dollars for January 1st, $4 dollars for the January 2nd, increasing by two dollar increments every day. So December 31st comes in at a whopping $730. Last year it was half the price, but Jason doubled his staffing in 2010 with the addition of Evan White, who parades his T-Shirts around Los Angeles, California.
In 2009 Jason netted a reported $84,000. “Kleinvieh macht auch Mist,” as they say in my adopted country. Literally it means “Small livestock also makes manure,” or more politely, “Every little bit helps.” (I prefer the literal translation.)
Most of Jason Sadler’s customers are indeed “Kleinvieh,” not your big major marketers by any means. But I think it’s cool how the connectivity of the social web can make a micro-scale business idea like this even possible. Jason earns some pretty good income, and small businesses, with small budgets, get to trigger some potentially significant word of mouth.
Hmmm. Maybe I’ll hire Jason to promote this blog. I’ll have to wait till next year though. January through August 2010 are already sold out. And more than 200 bucks would break my budget.
And then there’s the T-Shirt.