Pioneer Woman — how marrying a cowboy can turn you into an emerging web 2.0 superstar

The Pioneer Woman is Ree Drummond, a former city girl who met a cowboy, married him and ended up “in the middle of nowhere” with four kids on a cattle ranch.  Her original blog, which she started writing in 2006, has grown into a significant online media property.

As beautiful and polished as it looks — the photography and overall layout of the site are fantastic — and that fact that Ree clearly has a good instinct when it comes to creating a personal brand and public identity, she still manages to maintain her honest, down-home, “I’m just a wife and mother out in the boonies like you” soul.  Perhaps this, as well as her many recipes presented with easy-to-follow photos, is what keeps her estimated 2 million monthly readers (according to the LA Times) coming back to the site.  The photo archives of Charlie, the basset hound who thinks he’s a cattle dog, is just my favorite among many examples of the content on Pioneer Woman that keep it intimate and personal, indeed sometimes just down right corny.  (You can’t say that about Martha Stewart!)  It also helps that Ree has a style and a way with words that I suspect connects perfectly with her audience — like the way she refers to her husband only as Marlboro Man.

Pioneer Woman shows how web 2.0 enables us all to share our personal passions, lifestyle, thoughts and ideas with anyone, anywhere, and that even a mother-of-four, thousands of miles away from a media metropolis, can transform those passions into a commercial media property, while staying true to herself at the same time.

Still, it can’t be easy.  Wife, mother, household, 2000 head of cattle.  How does she do it?  It’s a challenge for me to write this blog at least once a week.  And the only animal (or child) around here is a parrot.  (Uh oh.  I hear him in the bathroom throwing the shower stopper around.  That means he wants to take a bath.  Gotta go!)

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