Fresh from filing for Chapter 11, GM has launched a video on YouTube about its vision for the future.
The commercial is a disaster. I call it a commercial because that’s exactly what is. The same old marketing cliches, hackneyed images, the stilted language of advertising (”This is not about going out of business, this is about getting down to business” — oh please!) — and not a shred of a fresh thought or any content beyond empty generalities to give anyone a sense of confidence that GM will reinvent itself successfully. If anything, this commercial, which is more or less interchangeable in content and tone with thousands of other corporate commercials, makes me feel the opposite. If GM is incapable of reinventing the way it communicates with its consumers and the general public, how will it reinvent anything? And to add insult to injury, comments about this spot on YouTube have been disabled. Another indication that GM just can’t figure out that the world has changed.
Did they show this video to Christopher Barger?