Good content has a price tag

A recent Pew research study shows that for the first time, the internet has overtaken newspapers as people’s primary source for news.  In a blog post about the study, Mitch Joel expresses his concern that the shift from print to digital media has happened so fast, the development of new commercial models for funding that content hasn’t been able to keep up.  “Who is going to pay for all this content that we are now consuming online?” Mitch asks.

I wonder if there’s simply an education process that needs to happen. Perhaps most digital natives have never quite understood that excellent content has a price tag. (Isn’t this the same generation that thinks wearing designer labels is a God given birth right?) Someone’s got to pay for the content and/or the distribution system that delivers it, whether that be online or off. In the past, commercial sponsors have picked up the tab. Sorry kids, there’s a deal here. You want great content?  Well, someone needs to pay for it.

It seems like the digital content providers of the world just keep trying this or that advertising format and see if their users accept it.  If one format doesn’t fly, they try another. Maybe they need to start actively communicating to their communities the benefits for content quality when that content and its distribution are supported via commercial sponsorship.

“There’s no such thing as a free lunch.”  Has anyone ever told that to this new generation of digital natives?

3 Comments

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3 responses to “Good content has a price tag

  1. Interesting viewpoint . . . brings to mind some of the discussion around the recent Sears/Kmart/Izea sponsored blog posts, and Robert Scoble’s remarks regarding the price bloggers should set for their sponsorships.

    At this point in my blogging, I personally feel I am more of an information ‘conduit’ perhaps than an information generator – the new digital economy impacting me more as a consumer than a provider.

    We’ve seen the web’s business model morph in the past decade – interesting to see what we’ll be seeing in the next year . . .

    (PS – found your blog via your comment on Chris Brogan’s blog!)

  2. Stephen Rothman

    I am all for bloggers finding ways to monetize. There has been so much discussion around the Izea promotion — I’m still trying to wrap my head around it honestly. In fact I’m half way through a Six Pixels of Separation Podcast in which Mitch Joel interviews Chris Brogan on his participation. Stay tuned on this blog where I will get in my 2 cents worth at some point!🙂 Also just check out your blog where I left a comment on your latest post. Thanks to you for commenting here.

  3. Pingback: A New Business Model For A New Era | OnlineMarketerBlog.com

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