The actual statement they ticked the box on was “industry buzz words most tired of hearing.” At the top of the list were web 2.0, social networking, social media and blog. The findings come from a survey conducted for the Marketing Executives Networking Group (MENG) by Anderson Analytics. Faced with recession in 2009, “Marketing executives are going back to basics this year, putting renewed focus on satisfying and retaining customers and investing in research and insights,” according to an article in Marketing Vox reporting on the study.
Fear is a terrible thing. It paralyzes you, and blinds you to strategies and tactics that could be precisely what your company needs to help you weather the current economic storm. CC Chapman sums it up elegantly in this video segment. In today’s economic environment, you need to be even more in touch with your consumers. Now more than ever, you should engage and energize them to be even stronger brand advocates in the online communities where people share information, experiences and recommendations about products. In tough times, consumers will turn to their peers even more to help them make wise purchase decisions. That’s precisely where social media can help, by ensuring you are continuously in touch with how people are feeling about your products, addressing questions and concerns, and building trust and loyalty among your brand enthusiasts so they continue to recommend you to others.