In social veritas

A new study from Euro RSCG Worldwide, referenced by eMarketer, shows that a fair number of people say they are more likely to “lash out” at brands online.  Not a surprise.  It’s been a long-time observation that people will say (or write) things online that they never would say when talking to someone directly.  I [...]

Second Life Enterprise breaths new life into Second Life

“Twitter is over,” my partner at work, David, constantly chides me.  Even though I point out that Twitter isn’t just about telling people what you had for breakfast.  He goes on, “Look what happened to Second Life, you thought that was going to change the world too. Now it’s dead.”  That’s not exactly what I [...]

From podcast to publication — the social media success story behind J.C. Hutchins’ The 7th Son

I just received the first 10 chapters of J.C. Hutchins newly published thriller, The 7th Son: Descent, in a free, down-loadable “special edition” pdf.  It was sent to me courtesy of CC Chapman’s podcast Managing the Gray.  I say newly published, because the novel has been around for awhile.
Hutchins originally released it as a serialized [...]