Here’s the killer chart…
During the launch of the Fiber One Bar, General Mills could see a nearly exact correlation between weekly online postings and volume. As Mark Roddicks, General Mills’ CMO, points out in his inspiring presentation General Mills Goes Social, it’s the kind of chart you can take to management to prove the value [...]
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Tags: addicks, Betty Crocker, brand building, Cheerios, communities, consumer collaboration, consumer feedback, engaged consumers, Fiber One Bar, food brands, food marketing, General Mills, General Mills Goes Social, Green Giant, inspirational consumers, mark addicks, marketing, my blog spark, online communities, Pillsbury, progesso, progesso broth, pssst..., save lids to save lives, social communities, social media, social media marketing, susan g. komen for the cure, Yoplait
Digg is experimenting with a new ad format it’s calling Digg-fed content ads. When you place this new kind of banner ad on Digg, it appears with links to former stories from the Digg homepage relating to your product or category or the interests of your prospective buyers. Let’s say you’re advertising a food product [...]
Back in the eighties, when I started in the ad biz in New York, it was par for the course to take clients out for drinks, to dinner, the theater and other events. For many, such outings happened weekly or even more often. It wasn’t as excessive as in Madmen — those were really the [...]
Peer Squared is a new platform that allows people to share commercial messages with their online communities and earn points that are redeemable on Amazon. It’s an interesting concept and the first one I’m aware of that actively encourages people to share brand messages on their personal social networks by offering tangible rewards for doing [...]
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