Said the advertising to the academic, “The rumors of my death have been greatly exaggerated”

I’m a little late to this one but I’d like to share some thoughts all the same.
Last March, Eric Clemons, who is a professor at the Wharton School, one of America’s top business schools, wrote a post on TechCrunch entitled “Why Advertising Is Failing On The Internet.” It caused quite a stir.  Professor Clemons’s key [...]

Why are we so afraid to say “I don’t know” the ROI of social media?

Olivier Blanchard calls a spade a spade.  And he calls ROI, ROI.  I like that.  He takes to task those social media strategists who try to get around the question of measuring social media ROI with nebulous assertions about how it’s now all about “return on involvement,” or ROI is for the nerds and the [...]

A funnier Facebook profile you never will read

I have a friend on Facebook.  He’s a friend according to the old definition.  We met in New York years ago, before email, before the world wide web, even before Mark Zuckerberg was a twinkle in his father’s eye.  In the meantime our lives have taken us on different journeys, and we now live thousands [...]

I love plaid. Plaid Nation that is

I fell in love with Plaid today.  Not the pattern, the Agency and its road show Plaid Nation.  Plaid is a small shop hailing from the mega-communications metropolis of Danbury, Connecticut.  They do some cool work creating online communities and social media programs for organizations and brands that include Boehringer Ingelheim, Iron Horse Bikes, Segway, [...]