Twitter has a new home page

Twitter just redesigned its home page.  The most prominent element is a search engine box.  It brings to the forefront one of Twitter’s key strengths vs. search on Google. On Twitter you find out what people are saying about any given topic right now — literally at this moment in time.  That can be very [...]

The latest station in Charlene Li’s crusade to prove the business value of social media

Sometimes I get the feeling that Charlene Li is on a crusade — a crusade to prove with hard data that social media can have real value for business.  First there was Groundswell, co-authored with Josh Bernoff, which highlighted an array of companies leveraging social media successfully to achieve business objectives.  Now there’s a new [...]

Acquiescence isn’t enough, marketers should actively embrace objectivity from their blogging partners

Much discussion has erupted lately on the topic of partnerships between mom bloggers and marketers.  It seems to have started with a call for a PR “blackout” from Momdot, a mom blogger community:
MomDot is challenging bloggers to participate for one week in August in a PR BLACKOUT challenge where you do not blog ANY giveaways, [...]

Why is social media off to a slow start in Germany?

I came across two interesting blog posts discussing the fact that social media seems to be off to a slow start in Germany compared to the United States.  This reflects my own experience, as I find that most of the social media blogs I read (and podcasts I listen too) originate from my native land.  [...]

Twitter has made money for Dell Outlet — is it just a big yawn?

I was interested to hear that Dell has attributed $3 million in sales to its Twitter feed @DellOutlet.  Dell Outlet sells discounted computer products and systems that have been used and refurbished, or were left over from canceled orders, or are the equivalents of “seconds,” that is, hardware that has some kind of cosmetic fault [...]