Entries from May 2009

May 23, 2009

I have translated the future of the social web into German

About a month ago, Forrester Research released a new report, authored by Jeremiah Owyang, on the future of the social web.
The other day, Jeremiah, inspired by a trip he made to the Netherlands, put out a call to the international social media community to translate his abstract of the study into foreign languages.  You can [...]

May 10, 2009

Nogger Choc revisited — nothing kills a bad product faster than a good online social network

There’s an old, well-known saying in the ad biz that goes something like this, “Nothing kills a bad product faster than good advertising.”  In other words, if good — as in creative, engaging, distinctive — advertising motivates a bunch of people to try your product and that product doesn’t deliver, then the news travels fast.  [...]

May 2, 2009

New moms are heavy into social media

Despite its reputation as the most natural thing in the world, caring for a new baby is described by many 1st-time moms as the greatest challenge they’ve ever encountered.  Deprived of sleep, coming to terms with fundamental changes of lifestyle and priorities, faced every day with a new questions, new uncertainties, and new decisions to [...]