Everything you ever wanted to know about Twitter (almost) in 2 minutes 25 seconds

Here’s another great “in plain English” video, this time about Twitter.

I recently posted something on my Facebook page that I overheard another Facebook user saying to someone we both know who isn’t on Facebook.  “Now you see … if you were on Facebook, you would already know what I had for [...]

New name, same soapbox

Hi everyone.  I decided to change the name of this blog simply to “The Social Media Soapbox.”  I just didn’t like “Steve” in the title.  It felt a bit corny.  Otherwise, it’s the same soapbox as before. Many thanks for visiting, reading and commenting.

Compare the Meerkat — brilliance or borrowed interest?

Everyone seems to be singing the praises of Compare the Meerkat — an integrated marketing campaign for the UK price comparison site comparethemarket.com featuring “spokes-critter” Alexandr Orlov.  Alexandr engages with us on TV, Facebook, Twitter, YouTube and his own microsite.  The campaign is bold, funny and distinctive, but is it working?  This is a genuine [...]