The Chaos Scenario — Chicken Little was right!

In his current episode of the podcast Jaffe Juice, Joseph Jaffe talks to Bob Garfield about his latest in a series of Ad Age articles on the death of media and advertising as we know it (“Future May Be Brighter, but It’s Apocalypse Now,” Advertising Age Online, March 23, 2009).  In this most recent piece [...]

Facebook and Lovemarks

I just discovered a great site for slicing and dicing Facebook page rankings.  Check it out at Facebook Page Statistics.  It’s sub-site of AllFacebook The Unofficial Facebook Resource.

You can choose between rankings by number of fans, daily growth rate and weekly growth rate.  Those rankings are available for all pages or within 61 sub-categories — [...]

Objectives for a hypothetical FMCG brand on Twitter

In a January blog post on Mashable, Jennifer van Grove wrote about 40 brands currently active on Twitter (“40 of the Best Twitter Brands and the People Behind Them”). It’s a worthwhile read. What’s interesting is that not a single FMCG brand makes the list.
This made me wonder. Is Twitter not [...]

New marketing frontiers for Twitter hashtags

It’s been thrilling to observe how the use of Twitter by private individuals, media organizations and businesses continues to evolve.  And how that evolution accelerates as more and more people get on board and bring fresh ideas to the Twitter tea party.  Twitter has come a long way from the days when many people couldn’t [...]

The resurrection of an iconic German ice cream bar through online communities and social media

When I first came to Germany in 1989, I became enamored of an ice cream bar on a stick called Nogger Choc.  It was similar to a  favorite Good Humor bar variety from my childhood, the name of which I no longer remember.  Both had an outer chocolate shell, coating a creamy wedge of ice [...]