No surprise — trust in business takes a ten year dive

The Edelman 2009 Trust Barometer is out and — no surprise — the business scandals of 2008 have led to the sharpest decline of trust in corporations over the 10 year history of the study.
How to repair? Well, first and foremost I’d say, “Do the right thing.”  But According to the Trust Barometer, communicating [...]

A Hippocratic oath for managers — is it an idea whose time has come?

My first post of the new year expressed the hope of a new, better type of marketing inspired by social media and online communities: “Marketing that is truly transparent and honest, that acts with integrity — always.   …That will raise the title of ‘marketer’ in the public’s mind at least a few rungs up [...]

Obama launches the Citizen’s Briefing Book

Barack Obama’s use of social media and web 2.0 tools has been universally lauded as heralding a new era in political campaigning and acknowledged as playing a key role in his successful bid for the Presidency.  Since the election, however, it’s been much quieter on the Obama social media front.  And everyone has been speculating [...]

Business executives say they’re tired of hearing about web 2.0

The actual statement they ticked the box on was “industry buzz words most tired of hearing.”  At the top of the list were web 2.0, social networking, social media and blog.  The findings come from a survey conducted for the Marketing Executives Networking Group (MENG) by Anderson Analytics.  Faced with recession in 2009, “Marketing executives [...]

Wikipedia raises $6.2 million to keep its servers running

But for how long?
Jimmy Wales, the founder of Wikipedia, is not a fan of advertising, which could be a potential source of revenue for the online, crowd-sourced encyclopedia.  Wikipedia is run as a foundation, and to date has not accepted advertising. In a recent appeal to users, Mr. Wales  was able to raise $6.2 million [...]

Social media can change marketing for the better — forever

The juncture between an old and a new year is a time for reflection and evaluation.  So forgive me if I wax philosophical about my wishes and vision for social media and marketing as we enter the new year.
At the risk of sounding airy-fairy, moon eyed and idealistic, I’ve been playing around in my mind [...]