Good content has a price tag

A recent Pew research study shows that for the first time, the internet has overtaken newspapers as people’s primary source for news.  In a blog post about the study, Mitch Joel expresses his concern that the shift from print to digital media has happened so fast, the development of new commercial models for funding that [...]

All I want for Christmas is Josh Bernoff’s social media report

Josh Bernoff of Forrester Research, co-author with Charlene Li of the groundbreaking social media study Groundswell, recently issued a Forrester report entitled The Growth of Social Technology Adoption.  I came across the link on ReadWriteWeb.  Delighted at the chance to download my copy, I went straight to the site, where I was stopped dead in [...]

I’m all for social media, but in a recession it pays to advertise!

This link will take you to just one of numerous articles and reports coming across my radar screen recently documenting the advantages of investing in marketing during economic downturns, especially in innovation and advertising.  Again and again history shows that those companies that have the wherewithal to prioritize long-term growth over the short-term bottom line [...]