Social media is truly coming of age — just ask my 85-year-old mom

My mother will turn 85 this coming December 26th. This year, when I visit her and my dad for the holidays, she’d like me to show her “these new things on the internet” that she’s been hearing about. What she’s been hearing about — and not just from me — are the communities [...]

Ford Fiesta Germany’s social media launch — “A” for effort, but not much more

Finally I’m writing about a social media campaign right here in my own back yard.  It’s one that nicely integrates a number of social media spaces, including MySpace, Flickr and Twitter.  The campaign is for the launch of the new 2009 Ford Fiesta in Germany.  It’s geared (pun intended) to young drivers, who of course [...]

January 20th, 2009 — the inauguration of a new kind of marketing

In a recent post on Advertising Age online, Sam Levin describes a development on Facebook relating to tagging photos with friends’ names.  In order to promote a cause, candidate, event or what have you, a Facebook user tags that photo with the names of “influential” Facebook friends.  The photo then shows up in the feeds [...]

We can to do better than pre-roll advertising

I recently received an eMarketer notice entitled, “Online Video Advertising Starts Looking Good.”  eMarketer says that 65% of internet users now view some form of video advertising and projects that by 2012, 4 out 5 of them will.  I presume these are US statistics.  Now, 4 out of 5 is 80%, which doesn’t seem like [...]