GM Saturn shows sense and sensibility

Last week I blogged about the Manic Mommies’ “Sponsorship Spotlight” segment with Lisa from Quinny strollers.  This week in Manic Mommies Episode 139, GM Saturn and the Manic Mommies have demonstrated again how brands can successfully engage in the social media space.
While attending the October 11th BlogHer event, Kristin and Erin talked with Steve from [...]

Quinny and Manic Mommies — Sponsorship as Conversation

I was just listening to episode 138 of Manic Mommies, one of my favorite podcasts.  The Manic Mommies are Erin Kane and Kristin Brandt, two funny moms from the Boston area who produce an hour-long  weekly podcast about the traumas and triumphs of family life, career and kids.

Next month the Manic Mommies will host their [...]

Scrumptious “Do us a flavour” contest from Walkers

On a flight last Thursday evening from London to Frankfurt, I discovered a mouth-watering on-pack promotion from Walkers Crisps, the UK potato crisp maker (or chips as we Yanks call ‘em) who as far as I’m concerned put salt-and-vinegar chips on the map.  In the spirit of brand-consumer collaboration, Walkers is inviting potato chip lovers [...]

Should Facebook and Myspace advertise?

I was intrigued by this post today in TechCrunch suggesting that Google may consider increasing its presence in mainstream media and traditional advertising.  (Honestly, I didn’t know that Google ran any traditional advertising but there you go.)
I’ve also toyed with the thought if mainstream advertising would also make sense for the big social community brands [...]