A film about the love that dare not speak its name

My friend and fellow social media blogger Susan Fitzgerald commented on my post from last week with a link to this provocative short film by Richard Herstek.  Apparently it has won a number of film awards, but I believe none of them are advertising awards.  It runs a bit over seven minutes.  At first the [...]

The antidote for the TV network is called the world wide web

Forgive me if I sound like I’m beating the proverbial dead horse.  But with all respect to Joseph Jaffe (social media maven par excellence and author of two terrific books — Life After the 30-Second Spot and Join the Conversation), I continue to struggle with the widespread assertion that the 30-second commercial has witnessed its [...]

What’s wrong with the social media “expert”?

I first became aware of this debate on an episode of C.C. Chapman’s podcast Managing the Gray.  C.C. expressed his reservation about being called a social media “expert.”  I can’t remember all the details, but I believe one of the points C.C. made was that the field of social media was so new, nobody could [...]

Heeding the call: Mitch Joel’s “best practice in social media” project

Last week, Mitch Joel, of Six Pixels of Separation fame, called on members of the social media blogging community to write a post about one social media best practice they especially hold in high esteem.  Mitch isn’t quite sure yet what he will do with these contributions, but the plan is eventually to edit and [...]