Pretty much every social media blogger and podcaster I come across today writes as if marketing and communications were the same thing. Communication certainly has an important role to play in marketing but it isn’t the same thing as marketing.
Marketing is the practice of identifying people’s unmet, or unconscious, needs and fulfilling those needs [...]
Entries from July 2008
July 28, 2008
Marketing isn’t communication
Filed under Uncategorized
Tags: blog, blogger, communication, marketing, podcast, podcaster, social media
July 25, 2008
On the death of the 30-second spot and other myths
So there’s this video going around the internet called, “Where the Hell is Matt.” A guy doing a wonderful crazy dance all over the world. He seems to be dancing non-stop, from Toronto to Timbuktu, inspiring the locals to join in, backed by a soundtrack for a SiSoMo (Sight Sound and [...]
July 21, 2008
The “Conversation” curfuffle
Brian Oberkirch recently blogged about how overused, and misused, the concept of online conversation has become. LikeItMatters, “A little less conversation,” July 9th, 2008 I wouldn’t get so hung up on this. I can understand that it feels like the word has been bandied about to death in the fishbowl of the social media, online [...]
